Who says summer is over? The sun is still shining, and it's the perfect time to embrace the bathing season with swimsuits, bikinis, boardshorts (Carrie Bradshaw style), and beach accessories.

As Midsummer approaches, Sweden prepares for one of its most cherished and vibrant celebrations.

H&M has unveiled an exciting new collaboration with Stockholm-based jewellery brand All Blues, introducing a limited-edition collection of stackable silver jewellery.

We've curated a selection of some of the best pieces from Swedish fashion brands right now, designed to get you in the mood for the season.

Happy Socks, the Swedish sock sensation known for its vibrant designs and playful patterns, has once again teamed up with street fashion brand Awake NY to launch a new collaboration.

Prepare to elevate your summer style with H&M Studio's eagerly anticipated Resort capsule collection.

Renowned Swedish fashion designer Johan Lindeberg, known for his iconic brands J.Lindeberg and BLK DNM, has embarked on a new creative journey with the launch of the brand JAY3LLE alongside his daughter, Blue Lindeberg.

As the golf season in Sweden kicks into high gear, golfers are not only focusing on perfecting their swing but also on looking sharp on the course.

Jennie from Blackpink sparked a viral trend with the oversized quilted crossbody bag from COS, turning it into a COS icon. Now, for Spring/Summer 2024, the quilted bag returns in a variety of colors and recycled fabrics.

This collection comes as Filippa K marks its 30th anniversary.

Explore ARKET's Spring/Summer 2024 collection, featuring earthy tones, oversized coats, elegant flats, and playful accessories with colorful stones.

Nordic fashion and lifestyle brand ARKET continues to grow its presence in Korea with the opening of two new flagship stores in Seoul during spring 2024.

Acne Studios introduces upcoming K-pop band ILLIT as the new faces of the brand’s SS24 campaign.

Swedish clogs have been embraced by designers and fashionistas alike, appearing on runways and in street style around the world.