Acne Studios is fronted by ILLIT: “Right now, it is all about K-Pop”

Photo: Charlotte Wales

Acne Studios introduces upcoming K-pop band ILLIT as the new faces of the brand’s SS24 campaign.

Starring the five members Yunah, Minju, Moka, Wonhee and Iroha, who sat front row at Acne Studios' runway show at Paris Fashion Week, the pastel-drenched campaign features ‘a soft-focused dreamy setting showcasing the latest key garments and accessories from the SS24 collection’, as described on the website. The campaign was unveiled before the drop of ILLITs debut album.

“Music is a big part of my life and often inspires me; music and fashion are so intertwined. Right now, it is all about K-Pop. We loved the idea of working with a band from the start of their career and growing with them. We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation,” says Jonny Johansson, Creative Director, Acne Studios.

Acne Studios printed dress.

Acne Studios dress constructed skirt.

Acne Studios multipocket bag in lilac/brown.

The SS24 campaign is available online.