Johan and Blue Lindeberg launch JAY3LLE
Photo: JAY3LLE
Renowned Swedish fashion designer Johan Lindeberg, known for his iconic brands J.Lindeberg and BLK DNM, has embarked on a new creative journey with the launch of the brand JAY3LLE alongside his daughter, Blue Lindeberg. This exciting venture marks a fusion of heritage, creativity, and a vision for artistic freedom.
The inaugural release from JAY3LLE is a stylish ballet flat featuring a distinctive monogram design, available in both classic black and pristine white. This debut item sets the tone for the brand's ethos of merging timeless elegance with contemporary flair.
In a statement shared on Instagram, Johan Lindeberg expressed his enthusiasm for this new chapter, stating, "With JAY3LLE, it feels like everything that inspired me and that I fought for during my long creative journey now comes together on a new level. It’s connecting all the dots. There’s a clear thread through all that I’ve done before, and JAY3LLE brings a new freedom to create purely what we believe in."
JAY3LLE symbolizes creative liberation, a platform where Johan Lindeberg and Blue Lindeberg unite to reclaim their name and manifest their artistic vision authentically. Collaborating with creatives worldwide, JAY3LLE aims to foster a community of like-minded individuals dedicated to innovation and self-expression.
