Midsummer in Sweden: How to celebrate and what to wear

As Midsummer approaches, Sweden prepares for one of its most cherished and vibrant celebrations. This festival marks the summer solstice and the longest day of the year, offering Swedes a time to revel in nature, community, and age-old customs.

Midsummer's origins trace back to pagan times when it was a celebration of the summer solstice, honoring the sun and the fertility of the earth. Today, it stands as a joyous occasion, symbolizing light, warmth, and the beauty of the natural world.

The heart of Midsummer festivities lies in the countryside, where families and friends gather to celebrate, dance around the maypole and make floral crowns from fresh-picked wildflowers. And, of course, to enjoy a traditional feast. The Midsummer menu typically includes new potatoes, pickled herring, and strawberries, often accompanied by schnapps and lively toasts.

It's a time for picnicking, enjoying the outdoors, and soaking in the extended daylight that the Swedish summer offers. For some inspiration on what to wear for the occasion, check out our tips on styling the perfect Midsummer outfit!

Romantic dress

A splash of colour