IKEA’s Nytillverkad collection is all about flower power
Photo: IKEA
IKEA continues to bring back the beloved designs from its archive. The fourth edition of the Nytillverkad collection is yet another nod to the past, celebrating the spirit of flower power, boldness, and creativity of the '60s and '70s.
Inspired by the timeless beauty of floral motifs and the spirit of optimism, IKEA announces the fourth launch of Nytillverkad, the collection which brings back a selection of design icons. This new edition will include new versions of iconic products developed by influential designers like Gillis Lundgren, Charlotte Rude, Hjördis Olsson-Une and Göta Trägårdh.
The launch features the revival of Göta Trägårdh's iconic floral patterns introduced in the IKEA Catalogue in the early '70s and relaunched now in the KRANSMALVA and SANDETERNELL textiles. The collection celebrates creativity, self-expression, and positivity, encouraging people to be more optimistic and confident.
One of the highlights of this launch is the ÖNNESTAD armchair, a modern reincarnation of the iconic GOGO, a steel-tube easy chair that was first introduced in the IKEA Catalogue in 1972 and was in the range for over ten years.
The ÖNNESTAD armchair.
In addition to these products, the Nytillverkad collection includes other reimagined classics such as the DYKARKLOCKA pendant lampshade, taking inspiration from the design from 1964 known as TIVOLI; GARNANÄS coffee table, the updated version of the popular POP table from 1968; PRIMÄRSKOG plant stand, a new version of STREGA plant stand, first introduced in 1962, and many other truly iconic products, each reflecting the IKEA commitment to timeless design.
The ORRESLÄTT armchair.
"We are excited to bring back these beloved designs and introduce them to a new generation of customers," says Karin Gustavsson, Creative leader of the Nytillverkad collection. "With the new colourful and bold edition of products, we hope to inspire creative experiments, courage, and positivity in homes around the world."
The fourth launch of the Nytillverkad collection will be available at IKEA stores globally and online starting in April 2024.
